Search
Engine Optimization (SEO) is the
process of affecting the visibility of a website in a search engine’s search
result. On Page Optimization is making sure that your website is
made abide by the rules of search engine and it is search engine friendly as
much as possible. On page SEO is the prerequisite condition to get
visible any site in search engine. So, we can easily imagine how important on
page SEO is!
Now
the question is how we’ll optimize a website or webpage for on page SEO? On
page SEO is a sequence tasks that we need to do inside of a web page. It
important top keep in mind that as on page SEO make webpage visible in Search
engine by the same way it can hide it or prevent the search engine bots from
crawling. So, it very important to know the right way of on page SEO.
Here
we’ll discuss how to make a SEO friendly website through proper on page
optimization:
W3C
validation: W3C stands for World Wide Web
Consortium that means to validate internal web language of a web page. Markup
validation is an important step towards ensuring the technical quality of web
pages; however, is not a complete measure of web standards conformance. Though
W3C validation is important for browser compatibility and site usability, it
has not been confirmed what effect it has on search engine optimization.
URL
Structure Optimization:
Optimizing URL structure is one of the three main prerequisite conditions of
making a SEO friendly website, as URL structure holds a key value in the
ranking authority of a website. Many URL properties are put into measure by
search engines before they deliver the search results to the end users.
URL
Factors taken in consideration are:
- Structure and format of the URL
- Length of the URL
- Use of Keywords in the URL
Keyword
Research & Analysis: Keyword
research is a practice used by search engine optimization professionals to find
and research actual search terms people enter into the search engines when
conducting a search. SEO Keyword Strategy is a technique for determining the
keywords that you should target with your SEO efforts. By performing a series
of SEO keyword research and analysis steps, you can identify the keywords that
will provide the best return on your investment. By targeting your SEO efforts
toward keywords that provide the most attractive return, you can maximize your
SEO spend.
Meta
Tag Optimization: Meta elements are tags used in HTML
or XHTML documents to provide structured metadata about a Web page. They are
part of a web page’s head section. Multiple Meta elements with different
attributes can be used on the same page. Meta elements can be used to specify
page description, keywords and any other metadata not provided through the
other head elements and attributes.
Title
Tag: The title tag is the single most
important “on page” element in telling a search engine what your page is all
about. Yes, the title tag is incredibly important. During the design of your
site, you should have decided on the best keywords for each of your pages. For
each page, you should use the most important keywords in your title tag.
Meta
Keywords: Meta keywords are the most
important tags in on page SEO and also called the heart on SEO. By definition,
Meta Keywords, an attribute of Meta tags, are a list of comma-separated words
included in the HTML of a Web page that describe the topic of that page. Though
they have been devalued over the years, Meta keywords may still offer some
benefits, more-so with second-tier search engines like Yahoo! and MSN, and
potentially even when Google evaluates landing page relevancy for Quality
Score.
Meta
Description: Unlike the keywords attribute, the
description attribute is supported by most major search engines, like Yahoo!
and Bing, while Google will fall back on this tag when information about the
page itself is requested (e.g. using the related: query). The description
attribute provides a concise explanation of a Web page’s content. This allows
the Web page authors to give a more meaningful description for listings than
might be displayed if the search engine was unable to automatically create its
own description based on the page content.
Image
Tag: Image tag is to optimize images of
a website in search engine by adding specific HTML code. It is very important
to understand that images are not technically “part” of the web page file, they
are separate files which are inserted into the page when it is viewed by a
browser. So a simple web page with one image is actually two files – the HTML
file and the image file. The example on the right illustrates this.
Content
Optimization: Content – whether it be in-depth
articles, short blogs, banner ad creative’s, social posts or landing page copy
– can always be better or, rather, optimized for both user experience and
search engine rankings. It is very important for SEO friendly website to have
quality content and optimize them in search engine.
Competitor
Analysis: Competitor analysis in marketing
and strategic management is an assessment of the strengths and weaknesses of
current and potential competitors. This analysis provides both an offensive and
defensive strategic context to identify opportunities and threats.
The
main components of an SEO competitive analysis are:
- Top Keywords
- Site Structure
- Linking Initiatives / Authority
- Social Presence
Website
Analysis: Site SEO Analysis is a website
dedicated to providing free search engine optimization (SEO) reviews of web
pages and entire websites. Our reviews provide an overall score and
recommendations to optimize the page for search engines. While you can see the
review of any web page, Site SEO Analysis is intended to be used by webmasters
and content managers for their own pages.
RSS
Feeds Creation: RSS stands for Really Simple
Syndication. But technically speaking, it is an XML file which contains channel
information (i.e. website information) and one or more items of a website. RSS
feed contents in themselves will not enable much better ranking as their
content is not unique; however, the increase in traffic that is generated as a
result of your site being the place to go for information will help
considerably. The more time a user spends at your site, the higher it will rank
too. Google keeps a track of all these metrics and uses them to keep track of
your site and how much it appeals to the people who go there. The RSS Best
Practices Profile contains a set of recommendations for how to create RSS 2.0
documents.
Robot.txt
Creation: The robots exclusion protocol
(REP), or robots.txt is a text file webmasters create to instruct robots
(typically search engine robots) how to crawl and index pages on their website.
Sitemap
Creation: The Sitemap protocol allows you to
inform search engines about URLs on your Websites that are available for
crawling. In fact, using the Sitemap protocol is the only way you can submit
your Website to major search engines. The SEO Sitemap Generator Tool will help
you create a search engine compliant Sitemap that is compatible with all search
engines supporting the Sitemap protocol. Your Sitemap helps Google, Bing, Ask
and other major search engines discover the hidden Web Pages on your Website!
Other automatic Sitemap generator tools can’t find your hidden Web pages and
that’s why search engines can’t find them either. If you have Web pages you
can’t find in search engines, this may be the SEO tool you’ve been missing.
Related post click to Off Page SEO
Related post click to Free SEO Tools
Related post click to Search EngineOptimization
Related post click to Press Release Format
