Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s search result. On Page Optimization is making sure that your website is made abide by the rules of search engine and it is search engine friendly as much as possible. On page SEO is the prerequisite condition to get visible any site in search engine. So, we can easily imagine how important on page SEO is!
Now the question is how we’ll optimize a website or webpage for on page SEO? On page SEO is a sequence tasks that we need to do inside of a web page. It important top keep in mind that as on page SEO make webpage visible in Search engine by the same way it can hide it or prevent the search engine bots from crawling. So, it very important to know the right way of on page SEO.
Here we’ll discuss how to make a SEO friendly website through proper on page optimization:
W3C validation: W3C stands for World Wide Web Consortium that means to validate internal web language of a web page. Markup validation is an important step towards ensuring the technical quality of web pages; however, is not a complete measure of web standards conformance. Though W3C validation is important for browser compatibility and site usability, it has not been confirmed what effect it has on search engine optimization.
URL Structure Optimization: Optimizing URL structure is one of the three main prerequisite conditions of making a SEO friendly website, as URL structure holds a key value in the ranking authority of a website. Many URL properties are put into measure by search engines before they deliver the search results to the end users.
URL Factors taken in consideration are:
- Structure and format of the URL
- Length of the URL
- Use of Keywords in the URL
Keyword Research & Analysis: Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. SEO Keyword Strategy is a technique for determining the keywords that you should target with your SEO efforts. By performing a series of SEO keyword research and analysis steps, you can identify the keywords that will provide the best return on your investment. By targeting your SEO efforts toward keywords that provide the most attractive return, you can maximize your SEO spend.
Meta Tag Optimization: Meta elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Title Tag: The title tag is the single most important “on page” element in telling a search engine what your page is all about. Yes, the title tag is incredibly important. During the design of your site, you should have decided on the best keywords for each of your pages. For each page, you should use the most important keywords in your title tag.
Meta Keywords: Meta keywords are the most important tags in on page SEO and also called the heart on SEO. By definition, Meta Keywords, an attribute of Meta tags, are a list of comma-separated words included in the HTML of a Web page that describe the topic of that page. Though they have been devalued over the years, Meta keywords may still offer some benefits, more-so with second-tier search engines like Yahoo! and MSN, and potentially even when Google evaluates landing page relevancy for Quality Score.
Meta Description: Unlike the keywords attribute, the description attribute is supported by most major search engines, like Yahoo! and Bing, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page’s content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content.
Image Tag: Image tag is to optimize images of a website in search engine by adding specific HTML code. It is very important to understand that images are not technically “part” of the web page file, they are separate files which are inserted into the page when it is viewed by a browser. So a simple web page with one image is actually two files – the HTML file and the image file. The example on the right illustrates this.
Content Optimization: Content – whether it be in-depth articles, short blogs, banner ad creative’s, social posts or landing page copy – can always be better or, rather, optimized for both user experience and search engine rankings. It is very important for SEO friendly website to have quality content and optimize them in search engine.
Competitor Analysis: Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
The main components of an SEO competitive analysis are:
- Top Keywords
- Site Structure
- Linking Initiatives / Authority
- Social Presence
Website Analysis: Site SEO Analysis is a website dedicated to providing free search engine optimization (SEO) reviews of web pages and entire websites. Our reviews provide an overall score and recommendations to optimize the page for search engines. While you can see the review of any web page, Site SEO Analysis is intended to be used by webmasters and content managers for their own pages.
RSS Feeds Creation: RSS stands for Really Simple Syndication. But technically speaking, it is an XML file which contains channel information (i.e. website information) and one or more items of a website. RSS feed contents in themselves will not enable much better ranking as their content is not unique; however, the increase in traffic that is generated as a result of your site being the place to go for information will help considerably. The more time a user spends at your site, the higher it will rank too. Google keeps a track of all these metrics and uses them to keep track of your site and how much it appeals to the people who go there. The RSS Best Practices Profile contains a set of recommendations for how to create RSS 2.0 documents.
Robot.txt Creation: The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.
Sitemap Creation: The Sitemap protocol allows you to inform search engines about URLs on your Websites that are available for crawling. In fact, using the Sitemap protocol is the only way you can submit your Website to major search engines. The SEO Sitemap Generator Tool will help you create a search engine compliant Sitemap that is compatible with all search engines supporting the Sitemap protocol. Your Sitemap helps Google, Bing, Ask and other major search engines discover the hidden Web Pages on your Website! Other automatic Sitemap generator tools can’t find your hidden Web pages and that’s why search engines can’t find them either. If you have Web pages you can’t find in search engines, this may be the SEO tool you’ve been missing.
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